Brand Creators & Connectors

This project included development of a tangible Brand Promise, Purpose as well as Narrative to provide a solid foundation for the new mark and elements to reflect.

This process involved a global management team workshop resulting in the simplified, contemporary mark. The team at Golden Grove now have a blueprint for their brand, its' language and values which ensures consistency as well as education for onboarding new team members and suppliers both here in Australia and with their global partners.